Executive Summary

Why Email Marketing?

Emails are still the No 1 choice for business-to-business and business-to-consumer communications for professional service providers. The majority of people have access to their computers at some point during the day. Those who do not, access their email accounts through their mobile devices. Email is still the most popular way to communicate and that is why, as a professional business service provider, email marketing should always be an integral part of your marketing strategy. Emails enable us to feature more content, they can be saved on file, they can be read several times over, they can refer to more detailed information on your web site and they can incorporate a clear call to action. Email marketing still represents the most cost effective and secure means of communication, the most instant and the most user-friendly. Email marketing is also the easiest marketing strategy to measure performance with. We can now provide detailed statistics relating to precisely how many emails are being received and opened, how many users are using links within the email to visit your web site, what pages they are visiting, how many times and most importantly, who they are. The Professional Email Marketing Campaign (PEMC) service also has a proven return on investment, achieved over a sustainable period of 25 years. It also still remains the most cost-effective means of advertising for professional service providers and should be entirely self-financing after your first campaign.


Some interesting facts

1. In 2016, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2017 and 2025, this market is likely to touch US$22.16 bn by the end of 2025. This constitutes major global growth.
2. There will be more than 3.7 billion email users worldwide by the end of the year 2017. That means that nearly 54% of the entire planet is using email.
3. Approximately 85% of all emails reach the recipients’ inboxes.
4. 68% of all new business for professional service providers, is developed through email marketing.
5. 83% of repeat business from existing customers, is developed through email marketing.

Appleton Greene Professional Email Marketing Campaigns (PEMC)


Appleton Greene manages some 8,400 Professional Email Marketing Campaigns (PEMC) annually, on behalf of clients, consultants, learning providers, accountants, and lawyers, 80% of which are repeat orders and Appleton Greene has provided these services for 25 years. This should really tell you everything that you need to know about why Appleton Greene Professional Email Marketing Campaigns (PEMC), should represent an integral part of your own marketing strategy.

Professional service providers include: Consultants; Accountants; Lawyers; Learning Providers.

Questions for you to answer

1. Do you already have a successful email marketing strategy in operation?
2. Is 68% of your new business being achieved through email marketing?

If the answer to either of these questions is NO, then you really do need to talk with Appleton Greene.


Proactive direct marketing

If you would like to be more proactive about getting your professional business services in front of the right Key Decision Makers (KDM), within companies where your service will constitute a Key Corporate Objective (KCO) for them, then we would recommend that you should undertake at least one Appleton Greene Professional Email Marketing Campaign (PEMC) annually. This would exclusively promote your own professional business services, directly to Key Decision Makers (KDM) within the specific industry sectors and geographical locations that you yourself have chosen. Each Professional Email Marketing Campaign (PEMC) costs from $2,000.00 to $8,000.00 annually and includes: the acquisition of between 5,000 & 40,000 new company business contacts; 12 monthly email marketing campaigns, incorporating between 60,000 & 480,000 emails; a professional campaign management service, your own campaign manager and a proven return on investment.


Return on investment

A typical campaign results in an average return of (0.1%) information requests being generated and (0.05%) client service orders being received. Given the average professional business service fee of $2,750.00, charged by our clients and using the Gold Service as an example, this therefore represents $27,500.00 in new business revenue and a staggering 550% return on investment, for each campaign. The cost of your Professional Email Marketing Campaigns (PEMC) should therefore be entirely self-financing after your first campaign and you can then scale-up the quantity and size of the campaigns that you will require, in order to achieve your new business revenue targets.